Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Warnings or Restrictions
We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result